SEARCH ENGINE OPTIMIZATION (SHORT SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
SEO refers to the improvement of ranking in Google, Bing, Yahoo and others. S.E.O if done well, improves results in a site coming up on the first page in the search for a specific word (known as "natural" or "organic" results) different from paid for by: “for example Google adds.”
Optimizing a website may involve editing its content, adding content, modifying HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is one of SEO tactics to improve visibility.
SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP). Visitors can then potentialy be converted into customers.